Sustainability
at
the
Heart
For Payal Jain, fashion is more than design—it is a lifelong calling, rooted in heritage, refined through experience, and guided by purpose.
Her journey began in Delhi’s culturally rich lanes, where a childhood surrounded by art, classical music, and Indian tradition shaped her instinct for balance, form, and beauty. This foundation deepened at the Fashion Institute of Design and Merchandising (FIDM), California, where she graduated Summa Cum Laude and began defining her design voice—one that seamlessly bridges Indian heritage with global sensibilities.
Returning to India in the early 1990s—when the country’s fashion industry was still in its infancy—Payal built her atelier from the ground up, without the scaffolding of fashion weeks or organized retail. Those formative years fostered her now-signature design philosophy: timelessness, restraint, and authenticity.
Today, her label is celebrated for quiet elegance, architectural silhouettes, and a deep commitment to sustainable fashion in India. Each garment is an intimate journey from concept sketch to handwoven textile, created in close collaboration with master artisans across the country. By reinterpreting age-old techniques like Chikankari, Kantha, Bandhini, and Sheesho Bharat in contemporary forms, Payal ensures that traditional crafts not only survive—but thrive.